Pitching a board game to publishers is rarely about a single email.

Most designers struggle not because their game lacks potential, but because their process breaks down. Information lives in too many places. Sell sheets get outdated. Follow ups are forgotten. Context is lost between conversations.

This workflow solves that problem.

Below is a complete, end-to-end publisher pitch and follow-up workflow built entirely inside Boardssey. It covers everything from preparing your game to following up professionally after the pitch is sent.

Watch the workflow in action

If you want to see how this entire workflow actually looks inside the platform, watch the short video below.

It walks through every step in real time, from creating the game to following up with publishers, so you can see how everything connects inside one system.

Why process matters when pitching publishers

Publishers make fast decisions.

They skim.

They click links.

They judge clarity, readiness, and professionalism almost immediately.

A strong game can still fail to move forward if the pitch is disorganized, incomplete, or difficult to evaluate.

A good pitch workflow does three things:

• Centralizes all game information

• Presents the game clearly and consistently

• Ensures proper follow up without guesswork

This workflow is designed to do exactly that.

Step 1: Create the game as your single source of truth

Everything starts with the game itself.

Inside Boardssey, the game becomes your central hub. This is where you store all core information about the project, including:

• Game metadata such as player count, playtime, age range, and mechanics

• Visual assets like images, prototypes, and rule files

• Supporting materials that publishers may request later

  
  

Instead of rebuilding this information for every pitch, you maintain it once. Any future asset, email, or presentation pulls directly from this source.

This eliminates inconsistencies and saves significant time.

Step 2: Create and store your sell sheet

Once the game information is in place, the next step is creating a sell sheet.

Using the built in sell sheet template, you can quickly structure your pitch visually. You can edit, adjust, and refine the content as needed, then save it as a finalized asset.

The key detail here is what happens next.

The sell sheet is added back into the game media. That means it stays connected to the game itself and can be reused across catalogs, pitches, and future updates.

When the game evolves, your sell sheet evolves with it.

Step 3: Publish the game to your catalog

With the sell sheet attached, the game is ready to be added to your catalog.

This creates a dedicated game page that brings everything together in one place:

• Game overview and metadata

• Visuals and supporting files

• The attached sell sheet

  
  

This catalog page becomes the primary link you send to publishers. Instead of long explanations or multiple attachments, you provide a single, professional page that communicates the full picture clearly.

Publishers can review the game at their own pace without missing context.

Step 4: Draft the pitch email efficiently

Drafting pitch emails often becomes repetitive. Designers rewrite the same descriptions over and over, which increases the chance of errors or inconsistencies.

In this workflow, the email pulls directly from the game page.

When filling out placeholders, you simply copy information with one click. No retyping. No searching through old documents.

The pitch email includes:

• A clear introduction

• A link to the catalog page

• The sell sheet attached

At this point, the pitch is ready to send with confidence.

Step 5: Log the pitch and schedule the follow up

Sending the email is not the end of the process.

Every pitch is logged in the pitch tracker, including which publisher it was sent to and when. From there, you set a follow up reminder, for example seven days later.

When the follow up date arrives, you receive:

• An email notification

• An in app notification

There is no need to remember dates manually or maintain external spreadsheets. Every pitch stays visible and actionable.

Following up becomes consistent, professional, and stress free.

Seeing the workflow in action

The video above shows this entire workflow in real time.

You can see how the game, sell sheet, catalog, pitch email, and follow up tracking all connect into a single flow. Watching it makes the value of a unified system immediately clear.

If you are serious about pitching your game professionally, this is the level of structure publishers expect.

Who this workflow is for

This workflow is designed for:

• Board game designers pitching to publishers

• Studios managing multiple games and pitches

• Designers who want to look professional without extra admin work

• Anyone tired of losing track of pitch follow ups

If you are serious about getting your game signed, structure matters as much as creativity.

Try the workflow yourself

Reading about a workflow is helpful. Using it once changes how you pitch forever.

If you are currently managing your games, sell sheets, pitch emails, and follow ups across multiple tools, you can try this exact workflow inside Boardssey with a free trial.

During the trial, you can:

• Create a full game profile as your single source of truth

• Publish your game to a shareable catalog page

• Draft pitch emails faster using structured game data

• Track publisher pitches and set automatic follow up reminders

  
  

👉 Start your free Boardssey trial here. No credit card required to get started.

A strong game deserves a strong process

Designing a great board game takes time, creativity, and iteration.

Pitching that game should not rely on memory, scattered files, or improvised follow ups.

This workflow gives you a repeatable, professional process that scales with your ambitions.

From preparation to follow up, everything stays connected.

That is how strong games get pitched properly.